The CW: It’s UPN + WB

The WB and UPN TV networks are shutting down this fall. In their place, a new channel – CW – aimed at “young ethnic” audiences will be launched. “By shutting down the two small networks that jousted over the same pool of 18- to 34-year-old viewers and joining forces to capture that audience, the companies are essentially bowing to the reality of an increasingly competitive marketplace, executives acknowledged.”