Hollywood’s Fast Food Addiction

“No one is a bigger supporter of the fast-food emporiums that have colonized the known world than Hollywood’s studios. For the last 10 years, Disney had a cozy partnership with McDonald’s, with promotions specifically aimed at introducing young fans of ‘The Incredibles’ and ‘Pirates of the Caribbean’ to the pleasures of Happy Meals. The 10-year pact, valued at more than $2 billion, has just ended, but Disney has not ruled out doing individual McDonald’s tie-ins in the future.”

Hollywood Rebounds After Bad 2005

After a terrible 2005, this year has tuned out pretty well for Hollywood at the box office. “Whichever the strategy, the movie business climbed its way out of a dismal pattern of declining audience to more solid footing in 2006. With most of the year’s movie receipts counted, the box office is up 6.5 percent over last year, and attendance has risen nearly 5 percent.”

Study: TV’s Youth Kick May Be Backfiring

“Nearly two-thirds of people in the United States say they believe that most TV programming and advertising is targeted toward people under 40, the survey said. More than 80 per cent of adults over 40 say they have a hard time finding TV shows that reflect their lives. A significant number of baby boomers — 37 per cent — say they aren’t happy with what’s on television.”

Foot Soldiers In The Technology Wars

Why all the non-compatible formats and versions of your favorite electronics? “The relentless drive to upgrade, overtake, or replace the competition has led to a dizzying number of choices in everything from digital cameras to MP3 players to personal computers. If it’s not new features, it’s hipper fads that keep most of us on a treadmill of constantly replacing our personal electronics.”

Is This Progress, Or Regression?

With World War II now more than 60 years behind us, a long-enduring taboo may be starting to show signs of a crack. But surely it can’t really be the case that filmmakers are beginning to create sympathetic depictions of Nazis? Well, not exactly. But “the sheer horror of German civilian suffering, and the despairing heroism of its shattered armies” now seems to be fair game, as do “scenes of numbed Germans shuffling through the Third Reich’s ruins.”