Study: TV’s Youth Kick May Be Backfiring

“Nearly two-thirds of people in the United States say they believe that most TV programming and advertising is targeted toward people under 40, the survey said. More than 80 per cent of adults over 40 say they have a hard time finding TV shows that reflect their lives. A significant number of baby boomers — 37 per cent — say they aren’t happy with what’s on television.”