Hiding Your Flick From The Critics

The latest installment in the Indiana Jones film franchise hasn’t hit theaters yet, but the Internet critics already have their knives out. “Movie studios increasingly tend to protect their biggest bets from advance showings… Bad notices could keep the more ambivalent moviegoers from attending and thwart a truly huge box office haul.”

The Problem With Cannes

“It is a festival that sometimes appears to be suffering severe personality disorder, uncertain whether it exists to celebrate art or commerce. When the two worlds collide, confusion often ensues. Parties and photo opportunities risk distracting attention from the once-important fact that there are films to be shown.”

Newspapers Try To Lure Back Newspaper Ads

“Though studio ad spending in newspapers has stabilized recently, it’s still way lower than it was just two years ago. According to the Newspaper National Network, studios spent $880 million on newspaper ads last year, down from $1.5 billion in 2005. While that huge drop has hit some papers hard, the fact that the bleeding has slowed of late is encouraging.”