London’s Five Biggest Arts Institutions Get More Lottery Money Than 33 Local Governments Combined

The National Theatre, the Royal Opera House, Sadler’s Wells, English National Opera and the Southbank Centre have, over the past 18 years, have been given £315 million of Lottery arts funding. In that same period, the 10% of England’s local authorities with the lowest levels of community arts engagement received £288 million.

CultureTrack: Here’s How Arts Audiences Are Changing

“Since 2011, there has been an increase in the percentage of people who visit museums and attend performances of classical music, jazz and musical theater—but there were decreases for plays, classical dance and opera. The individual rate of attendance has dropped since 2011, with about half of respondents continuing to attend cultural activities once or twice a month, but only 15% attending three times or more—down from a previous 22%.”

Arts Journalism Versus Content Marketing

“While blurring the line between journalism and marketing is an issue, I am personally more interested in whether or not ‘content marketing’ – defined as any “marketing format that involves the creation and sharing of media and publishing content in order to acquire customers…” is a viable strategy for arts organizations.”