Category: AUDIENCE

Tanglewood Moves Into The Thriving Lecture Business (But Yes, It’s Mostly Lectures About Music)

“With the opening this summer of the Linde Center for Music and Learning, the campus’s first major construction project in a quarter of a century, [the Boston Symphony’s summer home] is dramatically expanding its programming of lectures, talks and master classes.” Reporter Michael Cooper pays a visit. – The New York Times

Spotify Adds 8 Million Users, Now Has 108 Million

Spotify expects to add between 2 million and 6 million premium subscribers in the third quarter, and hopes to reach between 120-125 million paid users by the year’s end. The company also said the audience for its podcasts — a primary target for future growth, in which is has invested hundreds of millions of dollars — has grown 50% over the first quarter of 2019. – Variety

Netflix, Losing US Subscribers, Places A Big Bet On India

As the streaming giant reported the loss of 126,000 American customers, it “also announced a cheaper, mobile-only subscription plan in India. At 199 rupees ($2.80; £2.20) a month, it’s priced to make inroads into a country, which chief executive Reed Hastings has half-seriously suggested could be the source of Netflix’s ‘next 100 million’ subscribers.” – BBC

The Essential Ingredient That Makes “Wisdom Of The Crowd” Powerful

“In order for the wisdom of crowds to retain its accuracy for making predictions, every member of the group must be given an equal voice, without any one person dominating. As we discovered, the pattern of social influence within groups — that is, who talks to whom and when — is the key determinant of the crowd’s accuracy in making predictions.” – Harvard Business Review

New Professional Company Will Tour Shakespeare Around Asia

Says producer Jamie Hendry, founder of the New English Shakespeare Company, “There’s an appetite for this. Audiences are being developed in a lot of cities around the world. We are focusing on the Middle East, Asia and South East Asia, and they are all beginning to become accustomed to NT Live and the big musicals. So to be able to provide some drama and something they would not receive otherwise is a fantastic challenge.” – The Stage