“The coming film, which recounts a violent 1831 slave rebellion and includes scenes that evoke present-day outrage over fatal police shootings of black men, has been marketed as an urgent call to action. … But when The Birth of a Nation arrives in roughly 2,000 theaters on Friday, Fox Searchlight is hoping that a parallel and largely invisible marketing effort – one intended to contain and frame Mr. Parker’s message – will ease the film into communities already on edge.”
Category: AUDIENCE
What Does Storytelling Mean In An Age Of Virtual Reality Headsets?
“The FoST Summit also offers workshops, like a mime class given by members of Cirque du Soleil or a lesson on drone photography, as well as performances from groups like Lin Manuel Miranda’s improvised hip-hop musical comedy troupe, Freestyle Love Supreme, and the Pilobolus dance company.”
This Week In Audience: Measuring Audience Value – Three Things We Learned About Audiences
This Week: How are we measuring the value that audiences get for their money?… Think you own the culture you just bought? In the digital age, maybe you don’t… Wow! fan conventions are making stars really big bucks.
Will Our Phones Be Essential Tools When We Visit The Museum?
“Museum directors are grappling with how technology has changed the ways people engage with exhibits. But instead of fighting it, some institutions are using technology to convince the public that, far from becoming obsolete, museums are more vital than ever before. Here’s what those efforts look like.”
Is It Possible To Read A Book ‘The Wrong Way’?
Adam Kirsch: “The more you think about it, the less obvious it is that any use of a book can be ruled out in advance.”
Anna Holmes: “If we’re interested in figuring out what’s wrong about reading, we might be better off determining what’s right and working backward from there.”
Milwaukee Symphony Set New Box Office And Attendance Records Last Season
“The MSO recorded an 8 percent overall increase in single ticket sales and 20 sold-out performances. More than 200,000 people attended its shows over the season. … The organization said it also had a 32 percent increase in new attendees over the previous year.”
Busting Five Arts-Related Myths – Some Believed *By* The Audience, Others *About* It
“Myth 1: Everyone wants to take part in arts activities. …”
Where The Big Bucks Are? Actors Go To The Fan Conventions
“Fan conventions, where stars can take home hundreds of thousands of dollars in exchange for a few hours of time, once were the domain of has-beens and sci-fi novelties. But the business has become so lucrative — think $500,000 for Captain America’s Chris Evans or The Walking Dead favorite Norman Reedus to appear — that current TV and film stars are popping up at events like Salt Lake City Comic-Con and Heroes and Villains Fan Fest.”
How Do You Measure Audience Value? Hang Out
“As an audience researcher, I am constantly disappointed about the ways in which core audiences are treated by arts organisations. They are often aggressively marketed, cynically courted and increasingly propositioned for money. But rarely are they treated as equal partners in the processes of meaning-making and engaged with in any authentic or meaningful way.”
The Digital World Has Transformed The Idea Of How You “Own” Culture
“If you are like most consumers you are probably unaware of the more subtle ways that your digital books — and movies, games, and other media purchases — are different from physical copies. That’s because your rights to those digital things are filtered through a maze of intellectual property law and limited by the fine print that you agree to when you buy them.”