How Do You Get Ticket Pricing Right When You Know It’s Not Just About Maximizing Revenue?

“Premium tickets for Broadway shows can cost north of $200. Adjusting for inflation, the $25 ticket in 1984 should cost only about $58 today. Something is not sufficiently aligned. The questions I often ponder are: How do high ticket prices limit accessibility? How much profit is profitable?” Marshall Jones III, producing artistic director of the Tony-winning African-American troupe Crossroads Theatre Company, discusses the ways he and some of his colleagues have addressed this issue.

Crowdfunding Has Become Increasingly Important For The Arts

“In the US, Kickstarter famously helped raise more funds for the arts than the National Endowment for the Arts. In the UK crowdfunding for the arts has also grown rapidly, with models such as rewards-based crowdfunding – the model most popular with artists and creatives – facilitating £42m worth of donations in 2015, a growth of more than 60% from £26m in 2014.”

Information Overload? New Survey Finds Most People Don’t Feel Overwhelmed

“A new Pew Research Center survey finds that, for the most part, the large majority of Americans do not feel that information overload is a problem for them. Some 20% say they feel overloaded by information, a decline from the 27% figure from a decade ago, while 77% say they like having so much information at their fingertips. Two-thirds (67%) say that having more information at their disposals actually helps to simplify their lives.”