The Music Audience Is Now So Fragmented There’s Virtually No Crossover

“One size stopped fitting all long ago, but now there are clearly two broad groups of music audiences which must be addressed in entirely different ways, across different channels and with different tactics. At the most base level this is a case of youth versus grey, of digital native versus digital immigrant, of playlist versus album, of sales versus consumption. But it is also more complex and nuanced than that. There are overlaps and cross pollination. They may be relatively thin on the ground right now, but like some long-lost treasure map, they may point to how bridges can be built across these two worlds.”

How To Get More People Into Movie Theatres? Start Screening TV Shows!

“Television companies are looking for ways to build hype for their new shows and make them stand out amid a glut of high-quality original programs. This year there could be as many as 500 scripted shows on TV and streaming services, compared with about 300 in 2015, according to estimates from the cable network FX. Theater owners, meanwhile, are eager to fill seats during slow periods including the autumn months, and hoping to diversify their businesses as the box office becomes increasingly unpredictable.”

Technology Has Betrayed Our Privacy, And Artists Are Inspired

Artists tangle with the implications of our trackable lives – including a widely used app called “Churchix,” that surveills and records the identities of anyone who goes into certain churches. “Because many artists — all of us, really — were so captivated by the initial promise of the internet, they were blinded to its potential problems.”