The global box office hit a record $40.6 billion with growth in China off-setting declines in movie-going in the U.S. and Canada. The domestic box office fell 2% to $11.1 billion, down from 2016’s record high of $11.6 billion, according to a new report by the Motion Picture Association of America.
Category: AUDIENCE
This Little-Known Paris Museum Doubled Attendance In Four Years
“The very day [in 2013] that Sophie Makariou took over as the director of Paris’s Musée Guimet, she met a young Indian doctor on a train. ‘I would love to see some Indian art while I am here,’ he said. ‘Go to the Guimet,’ responded Makariou, to which he replied: What is that?’ The fact that he had not even heard of the venerable institution, founded in 1889 by Emile Guimet and holding one of the world’s top collections of Asian art, showed Makariou the extent of the task ahead of her.”
Choosing The Right Title For A Museum Show Is A Very Tricky Matter
“Depending on the institution, curators will go back-and-forth with artists, colleagues, advisers and, more frequently now, marketing and public relations staff. The case of [the abandoned title] Going Native also signals the stakes involved – the curatorial pitfalls and political landmines that may linger in words. But museums stress that the process is not algorithmic but the occasionally serendipitous pursuit of a magic phrase.” (And is it even possible to title an exhibition without using a colon?)
Do “Roseanne’s” Big Ratings Mean Anything About The Future Of TV Comedy?
Much of the analysis that followed focused on the show’s politics: Star Roseanne Barr is an eager champion of debunked right-wing conspiracies, and the premiere’s storyline hinged on her character’s support for President Donald Trump. And since the 2016 presidential election, television programmers have been working to find ways to reach working-class whites who voted for Trump. The success of “Roseanne” only reaffirmed those efforts. But looking ahead to 2018-19, “Roseanne” may be a harbinger of a less titillating, more significant programming shift — the revitalization of the broadcast comedy after years of emphasis on drama.
The Game Sensation “Fortnite” Is Also Becoming A Dance Sensation
The free-to-play Fortnite: Battle Royale has become a cultural sensation with a wide-ranging playerbase. How do we know? Because professional sports players won’t stop mimicking the game’s weird dances in real life. Maybe one day they’ll be doing one of your dances — because Epic Games just launched a contest for players to submit video of their smooth moves, with the best one making it into Fortnite.
London Theatres Up The Audience Experience
Across London, theaters have come to understand better than anywhere else that voracious consumers of the performing arts want something else to chew on, to be able to pair their love of drama with a pint or a glass of wine and, say, a burger and chips, or a cheese board. And so, at the Young Vic or the National Theatre near the Waterloo railway station, or the Royal Court in Sloan Square, or the brand-new Bridge Theatre, under the Tower Bridge, large, inviting and comfy spaces have been dedicated in the theaters to soaking up some alcohol and accommodating some serious schmoozing, to go with the cultural enrichment.
Do Cambridge Analytica’s Psychographic Targeting Algorithms Really Work?
By rewording the ads to appeal to the respondents’ underlying psychological disposition, the researchers were able to influence and change their opinions. According to Sumner, “Using psychographic targeting, we reached Facebook audiences with significantly different views on surveillance and demonstrated how targeting . . . affected return on marketing investment.” Psychological messaging, they said, worked.
People Are Turning Against Social Media. How To Save It?
If we’re really serious about changing how social networks operate, far more radical interventions are required. Here are three possible ways to rescue social media from the market-based pressures that got us here.
Uh Oh – Young People In The UK Are Watching More Netflix Than All Of BBC’s Programming
In its 2018 Annual Plan, the broadcaster has acknowledged that young people aged 16-24 in the UK are spending more time watching Netflix than all of the BBC’s programming combined, including iPlayer.
The Real Reason Negative Reviews Are Necessary
Bill Marx (in a pan of Jesse Green’s New York Times apologia for negative reviews): “Because they reflect an eternal truth: all the blurbs in the universe will not eradicate the fact that much in the arts is mediocre. Pans also provide the means for the reader to evaluate the critic: we learn as much about someone from why they dislike something then why they like something. And negative reviews prove that the critic takes the arts seriously enough to risk defining success and failure, to draw an aesthetic red line, to proclaim to the Parrotheads that the emperor has no clothes.”