“Our thesis for a lot of this work is that there is no future without the past,” Andrew Balio tells me. “I don’t think that’s a controversial statement.” He’s correct, and there’s no doubt that the Future Symphony Institute was born out of a real love for, and desire to share, the rich tradition of classical music. What the genre—and the wider arts world—found itself facing in the 20th century, however, was a challenging of the notion of a singular beauty, and a distrust of its pursuit.
Category: AUDIENCE
Festivals Have Become Expert At “Experiential” Marketing
Festivals are an ideal setting for experiential marketing campaigns as brands try to blend in seamlessly with the mood-altering atmosphere of a communal celebration. “The trend is no longer just marketing,” said Joe Lucchese, founder and owner of Pro-Ject, a 5-year-old, Chicago-based experiential marketing agency that manages sponsorships for Spring Awakening. “Their goal is to sell as much product, in a thoughtful and unique way, as possible at each festival.”
The Theatre Critic/Blogger Model Is Probably Finished, So Let’s Make Peace With That
Sean Douglass: “I think we have to accept that the former critic and blogger landscape is gone, because there just isn’t enough interest to sustain it. … While many blogs may be gone, the social media that has replaced them can be a far more powerful tool for reaching people than what we’ve ever had before. Let’s not lament the migration to social media and theaters-as-content-distributors. Let’s embrace it.”
How Pixar’s “The Incredibles II” Smashed Box Office Records This Weekend
Disney–Pixar’s “Incredibles 2” shattered box office expectations with its $180 million domestic debut — the eighth-best opening weekend of all time in North America and the biggest ever launch for an animated film. Overseas, it picked up an additional $51.5 million for a global start of $231.5 million.
Arts Council England Made A Map Of Arts Engagement. Want To See Where They’ll Be Funding?
It will be used by Arts Council England (ACE) to guide investment via is Creative People and Places programme, which supports arts activity in areas with historically low levels of cultural engagement. ACE Chair Sir Nicholas Serota today announced £37m will be invested in a new round of the scheme between 2018-2022. Of this, £24m will be invested in projects in new areas for the first time since 2014.
Are We Living In A Post-Reading World? (Here Are The Stats)
I’ll cut to the chase: between 2003 and 2016, the amount of time that the average American devoted to reading for personal interest on a daily basis dropped from 0.36 hours to 0.29 hours. It would seem that reading in America has declined even further in the past decade. But statistics can be tricky, so let’s kick the tires a little.
How Frida Kahlo Is Becoming A Global Icon
After Kahlo died in 1954, her estate was sealed until her caretaker died in 2002 – and now the estate is going global, with items with historical and artistic significance being shown in Britain.
MoviePass Soars Past Three Million Subscribers
But. Those in distribution and exhibition continue to bet against MoviePass’ survival; since CinemaCon they’ve whispered whether the monthly ticket service would make it to the end of summer. Parent company Helios and Matheson Analytics Inc. (HMNY) stock has been in free fall, plunging from a high this year of $9.77 on Jan. 23 to a current $0.38.
‘One Step Ahead Of Pokémon Go’: Snapchat Lets Users Add ‘Augmented Reality’ Animation To Their Images
The app’s feature “uses augmented reality to drop cartoon characters — dancing hot dogs, twerking chipmunks, Ed Sheeran — and other digital objects [called 3D Bitmoji] into a camera lens’s field of view.”
The Hermitage Will Be Giving No Freebies To Those World Cup Hooligans, Thank You
“The Russian government has urged museums to offer discounts to visitors with a World Cup Fan-ID, the special document that allows ticket-holders to enter the country without a visa.” The Tretyakov Gallery in Moscow will offer free admission to its 20th- and 21-century art wing for the next six weeks. But the director of the Hermitage Museum in St. Petersburg has curtly declined to make any such offer – and the way he explained his reasoning will not please Russian nationalists.