“The number of people using television in prime time has declined steadily in prime time over the last five years with the emergence of streaming video, especially among viewers under 35 years old. Among 18 to 49 age group, prime time viewing dropped 8% compared to premiere week last year.”
“I don’t think the broadcasting narrative should be linear versus digital anymore, but rather linear plus digital,” NBC Entertainment Chairman Bob Greenblatt said during a panel. “I would love to get to a point where the live, same-day rating was the proverbial dinosaur instead of the broadcast network.” Executives from New York-based Nielsen, who appeared … Continue reading “TV Ratings – We Have To Get Off Of Just Measuring The Linear (Live) Audience”
This is not the same thing as saying, “Ratings don’t matter anymore.” We’re not in a post-ratings world — at least not yet. As long as revenue from advertisers remains part of the network TV business model, ratings will matter. Broadcasters aren’t Netflix or HBO. They still want to live up to their name and … Continue reading “TV Ratings Are Way Down. But Does Anyone Care?”
“Ratings for Sunday’s broadcast of MTV’s Video Music Awards plummeted, drawing an audience of 6.5 million viewers, about a 34 percent drop from last year’s total of 9.8 million.”
Because of barbecues, fireworks and other outdoor activities, the weeks around July 4th are often the least-watched time of the year in television. Networks usually plan accordingly, keeping most of its best material on the shelf. CBS also had its lowest week in the ratings in nearly four years, Nielsen said.
Nielsen’s figures include few of the people who watch a show in the days after it airs, and none at all who watch on a phone, a tablet, or Netflix. “If almost nothing is a hit anymore, why shouldn’t a hit be whatever we say it is? But that ‘we’ is exactly the problem.”
“Based on that performance, the Sept. 16 GOP debate with Trump and his competitors at the Ronald Reagan Presidential Foundation and Library in Simi Valley is expected to be the most watched event ever on CNN. And the network is cashing in on the anticipation.”
“The ratings for the live ceremony hosted by Alan Cumming and Kristin Chenoweth are close to the all-time low for the Tonys, which was 6 million in 2012. Final numbers will be issued Tuesday. Among viewers ages 18 to 49, the demographic preferred by advertisers, the telecast earned a .9 rating.”
“Measuring how Twitter activity correlates with ratings remains an elusive process. Nielsen, the dominant ratings company, has announced and then delayed the much-anticipated rollout of its multiplatform measurement services, which would help assess what Twitter buzz is doing (or not) for shows.”
“Nielsen’s metric doesn’t include those who watched the episode on streaming sites like Hulu or Fox’s own website, nor does it count those who watch via video-on-demand more than four days after the original airing. That’s an issue for networks that want to use those viewership totals with advertisers.”
