“I don’t think the broadcasting narrative should be linear versus digital anymore, but rather linear plus digital,” NBC Entertainment Chairman Bob Greenblatt said during a panel. “I would love to get to a point where the live, same-day rating was the proverbial dinosaur instead of the broadcast network.” Executives from New York-based Nielsen, who appeared Friday at the press tour, acknowledged as much. They said they have answered the call by networks and ad agencies to provide “total audience data” that includes viewing on Internet-connected TV sets, digital devices and on screens seen outside the home.