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Do Titles Matter?

The title makes the book. Who even wants to crack the cover of a book with a dull title? So how do you come up with a winning title that will make the cash regsisters sing?

Author Douglas McLennanPosted on January 11, 2004March 30, 2021Categories publishingTags 01.10.04

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This is the archive site for ArtsJournal.com, founded September 13, 1999. Read more about these archives. Read more about ArtsJournal.comĀ  You can also browse the archives chronologically by month (below) or starting here.

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