Movies Of The Future – Living For The Niche

“While 2003 was a year marked by the further consolidation of power by a handful of mega-media companies, the audience is not without some power to fight against them. The more we reject embarrassing big-ticket stunts like “Charlie’s Angels: Full Throttle” and “Coupling,” the riskier it becomes to produce bloated would-be crowd-pleasers chasing after a theoretically homogeneous crowd. Vanity — and perhaps the possibility of found money — might even drive the media giants to bolster their output of more diversified, less costly and perhaps better products that speak to our various niches.”