Bollywood Depended Even More On Ticket Income Than Hollywood Did. Here’s How India’s Finally Embracing Direct-To-Streaming.

The fallout from the pandemic reduced box office grosses by about 75%, “making it easier for streaming services to land new movies, even with some theaters reopened. … The investments by streaming services in Bollywood content have also led to a surge of creativity. Instead of the usual romantic or action-hero films with all-star casts, more shows and movies are now centered on women, war and other topics.” – The New York Times

Source: New York Times