Men’s Books, Women’s Books… Where Do Readers See Themselves?

“Men and women both write every possible kind of book—and yet, when you toss a book out into the marketplace, it will generally find more readers of one sort than the other. Publishers know this and market accordingly. And, if I’m honest, I did get some early indications of where on the spectrum my own book would fall. Over the years, I noticed who brightened up when I described what I was working on and whose eyes tended to glaze over.” – The American Scholar