Snapchat Offers $1M/Day For Content Creators To Compete With TikTok

Snap is launching Snapchat Spotlight, which will show users a stream of publicly submitted posts surfaced based on personalized content algorithms. Snapchatters who contribute to Spotlight are eligible to get a cut of more than $1 million daily, doled out based on popularity. It’s a bid by Snap to keep top creative talent on its platform — as it faces growing competition from short-form video rivals TikTok and Instagram. – Variety