How “Creativity” Was Turned Into An Economic Argument

“Definitions of creativity were offered; tests were devised; testing practices were institutionalised in the processes of educating, recruiting, selecting, promoting and rewarding. Creativity increasingly became the specific psychological capacity that creativity tests tested. There was never overwhelming consensus about whether particular definitions were the right ones or about whether particular tests reliably identified the desired capacity, but sentiment settled around a substantive link between creativity and the notion of divergent thinking.” – Aeon