A Model? Geffen Playhouse Scores A Virtual Hit And Sells Out Box Office

“When all is said and done, “The Present” will have grossed more than $700,000, an astronomical figure for regional theaters scrambling, often blindly, to devise entertainment for a virtual audience.Cates compared that number to what a typical show in the Geffen’s 500-seat mainstage auditorium might gross during a nonpandemic five-week run — if heavily promoted and highly successful.” – Los Angeles Times