Spotify, which controls 36 per cent of the world streaming market, reported third-quarter operating proceeds of $60 million (all figures U.S.) in October 2019. YouTube, meanwhile, revealed its ad-revenue intake publicly for the first time in February: last year it was $15.15 billion, a 36 per cent increase from 2018’s $11.16-billion tally. And here’s what you’ve been offering the creators in return for all that content that has enabled you to attract and retain tens of millions of loyal subscribers — paltry per-stream or pre-view royalty rates of, by platform: YouTube, $0.00069; Pandora, $0.00133; Vevo, $0.00222-$0.0025; Amazon, $0.00402; Spotify, $0.00437; Deezer, $0.0064; Google Play, $0.00676; Apple Music, $0.00783; Napster, $0.019 and Tidal, $0.01284 (all figures according to the online music distributor Ditto). – Toronto Star