Do you remember ‘Cool Britannia’? If you don’t, or if the idea makes you cringe, that might partly be because of the PR disaster of the Millennium Dome’s opening night. “For a government famed for its supposed mastery of spin, it was about as bad as it could get. It crystallised the doubts that floated around the New Labour project: this spectacular container of not very much made an easy emblem of the government’s preference for style over content, its attachment to vacuous statements of modernity, its use of messaging and focus groups to deliver meaningless platitudes, its tokenistic approach to regeneration.” – The Guardian (UK)