According to a new survey commissioned by Primephonic, 34% of the 1,000 Americans surveyed are interested in listening to classical music, but only 16% actually do so. Put another way, only half of the people interested in streaming classical music are actually listening. Primephonic and Idagio ($10 monthly) — another classical music-only streaming service that launched in the U.S. in 2018 — intend to take advantage of the gap in those numbers, to improve access to classical music by offering new-user-friendly software and guided listening. – Pittsburgh Post-Gazette