The very language of friendship, for instance, is changing right before our eyes. Facebook has convinced us that “friend” can be a verb, often deployed in the imperative mood (“Friend me on…”). Apps have elevated the number of friends above the quality of friendship, displaying the tallies for onlookers to admire, one’s (envious) friends especially. As more than one observer has noted, “Friends used to be counted on; now they are counted up.” – Hedgehog Review