How Music Festivals Got To Be A Mega-Business

This year there will be roughly 100 large, multi-day events—attended by more than 10,000 people each—around the United States. Live Nation, the concert and festival promoter, is now arguably the most important firm in the music industry, with more revenues than most traditional record labels. It owns four of the five largest festivals. AEG, the sports and entertainment company, owns two others. – CityLab