What Happens When Site-Specific Art Can’t Be Site-Specific Any More?

“This purist notion of artwork inviolably tied to its context, once a subversive strike against tradition and the marketplace, seems almost quaint now, as artists, dealers, museums and patrons interpret “site-specificity” in ever more elastic ways. The phrase itself has been co-opted as marketing speak in recent years: “site-specific” might even steal the crown from “curated,” the reigning art-world term applied to everything from playlists to pop-up shops.” – New York Times Magazine