“The problem is that, at the same time as having to boost income [because of subsidy cuts], theatres have faced increased demands to justify their funding. Organisations have had to diversify their audiences, artists and their personnel, to prove their social utility and inclusivity with access schemes and outreach programmes … Taken together, however, the two things add up to one hell of a paradox, which risks pulling theatres apart at the seams. Being dependent on both earned income and public subsidy, theatres are having to pull in two directions at once. Make more money. Do more good.”