The new upload feature won’t work like SoundCloud, where songs can be instantly available. Instead, Spotify views it as a way for artists to have control over their own music in advance of its release date. Those who are part of the program will be shown an interface where they can upload their music and accompanying artwork, pick a release day, input additional information (like if it’s a single or an album), and then preview how it will look once published. Direct upload is being offered as a free service.