Live-Streaming Broadway Makes Sense. But It’s Been REALLY Hard To Get There

In reality, much of Broadway’s success comes from a handful of breakout hits, while the majority of shows never turn a profit. Long-running favorites like The Lion King or Wicked may consistently attract tourists, but that doesn’t help the houses that either struggle to fill seats or aren’t reaching their full potential. Of the 32 or 33 shows listed the boards during a typical week, some may not even bring in half of their earning capacity. Streaming could fill in those gaps, the argument goes, by either helping to promote shows while they’re still running or offering producers a new revenue stream that exists long after the show is closed. Easier access to shows could also help democratize Broadway’s stubbornly homogenous audience–last season, 77% of ticket buyers were white, and most had an income of over $75,000 a year.