“In a world filled with distractions and notifications and devices that do everything, the Kindle’s lack of features becomes its greatest asset. But readers also want to read everywhere, in places and ways a paperback can’t manage. They want more tools, more features, more options, more stuff to do. Amazon’s still working out how to satisfy both sides. Whatever route it takes, the next decade of Kindle is likely to be even more disruptive than the last. First it changed the book business. Next it might help change books themselves.”