“The feeling that every advertiser wants to evoke in millennials is nostalgia; that warm, comforting sensation that one experiences when recollecting the past. People usually feel nostalgic for their own past, commonly referred to as autobiographical nostalgia. But oddly enough, they can also feel nostalgia for time periods when they weren’t alive; perhaps their parents played old music to them when they were young, and now, they associate those sensory details with positive memories.”