Americans Are Choosing Smaller Screens To Watch TV On. What Will The Creative Implications Be?

“According to new data from the U.S. Energy Information Administration, between 2009 and 2015, the number of American households without a single television doubled, from 1.3 percent to 2.6 percent. And even houses that still have televisions appear to be paring down: In 2009, 44 percent of households had three or more televisions, falling to 39 percent in 2015. The number of homes with one or two television rose 4 points in the same period, from 54 percent to 58 percent.”