How Do We Make Jazz More Viable? Harvard Business School Takes Up The Case

“The dilemma here is how do you get young people at any age to start being interested in jazz? There is some research that says that people imprint on music in their romantic years, the time that they’re dating. That would be high school through college, more or less. Jazz is losing generations of young people because they’re not exposed to it during that time. Jazz is no longer the music of rebellion, hip hop is. This is not something that’s easily solved.”

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