A new study commissioned ahead today’s announcement by UMG, entitled “Global Insight: The Appeal of High-Res Audio (Studio Quality Sound)” presents a variety of data supporting a growing market for hi-res audio. The findings claimed that 85 percent of U.S. consumers say audio quality is “very important” to them; 48 percent of U.S. consumers are willing to pay more for better audio quality; and perhaps most significantly that “71 percent of existing music streaming subscribers are interested in the option of studio quality sound.”