Overall, the report says 95 percent consume culture. “The figures cover both attendance at cultural events, the most popular of which is watching a film in the cinema, and cultural participation, the most popular of which is reading for pleasure. When trips to the cinema are excluded, the proportion of the population who attended a cultural event in 2015 stands at 75%. This figure has risen from 70% in 2012. When reading for pleasure is excluded, 52% participated in a cultural activity in 2015, up from 48% in 2012.”