Are West End Productions Choosing Smaller Theatres To Raise Ticket Prices?

Andrew Lloyd Webber: “It’s really important that theatre is accessible and that is one of the reasons we went into a rather bigger theatre on Broadway than perhaps some people would have suggested. There is a school of thought that what you do is keep the show really, really tight and then force ticket prices up,” he said. He added: “Several producers have been doing that but I am not one of them.”