Toronto International Film Festival Starts Demand-Based Ticket-Pricing And Some Fans Object

“I just felt like no movie is worth $58. It’s already a stretch at $49,” said Jaimie Marshall, a Whitby, Ont. paralegal. She made the same decision to sit out American Pastoral, as well as the animated comedy Sing, to which she had hoped to take her 12-year-old daughter. Though she has been a TIFF member for five or six years, paying $450 for the privilege of early access to some TIFF tickets, she said “this has seriously made me question whether I will continue.”