The Frank Gehry Effect: When Clients Serve The Architect

“In the past, clients told architects what they wanted built. But today, because they believe that starchitects like Gehry will boost their profits or bestow cultural cachet, even the most powerful and influential developers, civic institutions, and foundations are eager to buy his brand and his plans. But it was the architect’s own house, the shack that became a shrine, that launched him to stardom and brought acolytes like the Wintons and Lewis to his doorstep.”