Buck A National Trend, Boston Arts Audiences Are Getting Younger, More Engaged. Why?

“At a time when orchestra audiences nationwide are growing smaller and grayer, nearly 30 percent of BSO concertgoers this season have been under the age of 40. And while ticket sales at nonprofit and regional theaters across the country have been falling for a decade, the American Repertory Theater (A.R.T.) and the Huntington Theatre Company have posted record single-ticket and subscription sales the past two seasons.”