How A Public Radio Station Not Only Survived But Learned How To Thrive

“KPCC’s total audience has grown 27 percent, and Latino listenership has nearly doubled since 2009. At the end of 2014, the station was the highest-rated public radio station in Los Angeles. Its listener-sensitive revenue grew accordingly. The paper reports that KPCC’s listener support nearly doubled, from $6.5 million to $11.4 million; corporate underwriting revenue increased from roughly $5.3 million to $7.8 million between 2009 and 2014.”