It was a “major creative breakthrough for me—the idea that intentional wrongness could yield strangely pleasing results. Of course I was familiar with the idea of rule-breaking innovation—that each generation reacts against the one that came before it, starting revolutions, turning its back on tired conventions. But this was different. I wasn’t just throwing out the rulebook and starting from scratch. I was following the rules, then selectively breaking one or two for maximum impact.”