Maybe Not A Surprise: Design-Driven Companies Wildly Outperform Competitors

A new analysis by the Design Management Institute, a Boston-based nonprofit focused on design management, puts numbers to what design junkies suspected all along: in the past 10 years, design-driven companies outperformed the Standard & Poor’s 500–a stock market index of 500 large publicly traded companies–by 228%.

Source: Fast Company

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