“Retailers are fine-tuning their stores’ playlists as they wake up to the power of music to communicate a brand message and put shoppers in the mood to spend. One shopper’s favorite song can make another shopper cringe.”
“Retailers are fine-tuning their stores’ playlists as they wake up to the power of music to communicate a brand message and put shoppers in the mood to spend. One shopper’s favorite song can make another shopper cringe.”