Creativity Is Essential For Succeeding – So Why Aren’t We Investing In It?

“Creativity is the most essential skill for navigating an increasingly complex world — or so said 1,500 CEOs across 60 countries in a recent survey by IBM. And yet federally funded research and development — creativity, institutionalized — is down 20% as a share of America’s GDP since the late 1980s.”

Source: Wired 03/27/12