Movie Theatre Owners Fear Ticket Discounts Could Hurt Business

“In theory, theaters stand to benefit from promotions if they bring in more customers who buy lots of popcorn, soda and other high-profit concessions. Even so, some exhibitors fear the heavy marketing of low-priced tickets through discount services such as Groupon, LivingSocial and DailyCandy will erode their business by encouraging moviegoers to wait for a bargain before trekking to the megaplex.”