Want To Run A Cultural Center? Find Out About The Neighborhood Culture

“I looked at how people live, how they shopped. I went into stores and listened to what they had on the radio. There was salsa music coming out of cars, on the street. I said, ‘Holy cow, what did I get myself into?’ I mean, other than José Feliciano, I knew nothing about Latino music.”

Source: The New York Times 02/27/11