“By now, of course, everybody on the planet should realize that Justin Bieber is the Canadian-born, platinum-selling, swaggering 16-year-old with a baby face and a Beatles-redux hairstyle. And yet Biebermania was concocted – it is the product of a carefully engineered marketing campaign that plucked a downy kid from small-town Ontario and relocated him to a hip-hop hotbed in the Deep South.”