How One Theatre Was Revived: A Thousand Tiny Cuts

The Regency-era Theatre Royal in Bury St. Edmunds, England, “was running a deficit of 180,000 pounds ($269,100) on annual turnover of 1 million pounds” when Artistic Director Colin Blumenau took over in 1996. By “2009 the theater’s turnover doubled to 2 million pounds, and it’s still breaking even.” His secret? “I treated it like a business,” he says.