Was One Man Motivating Americans To Go To The Movies?

“You may not know his name — Don LaFontaine (also known as ‘The Voice’) — but you certainly know his work. He’s the guy with the ominous voice of doom who introduced thousands of previews by saying things like … ‘In a world of blood. In a time of plague. In a land of death. In a house of pain . . . ‘” Now that he’s dead, fewer of us are going to the movies.