Lessons About The Movies From The Summer Of ’09

“From May 1 through Aug. 31, attendance was down 2.4% from 2008 and 6% from 2007. Summer box-office revenues rose 1.3%, not even enough to account for ticket price inflation, let alone the premiums charged in a growing number of 3-D theaters. In the midst of the economic crisis, the best that studios could argue is that almost flat is the new up.”